"Székelyföld" tourism on the way to professionalization 2.0
Jun-07
The development of tourism in Székely Land is a pledge for our future. The proper development of the tourism market contributes to the creation of new, quality jobs, the decrease of emigration, and overall to making Székely Land a more livable, better place, the best place for us.
The goal of the conference is to provide space for those stakeholders who, beyond their involvement, actively want to contribute to shaping this future. Similar to last year's workshop, we again invite representatives from various sectors: academia, business, local government, and civil society will be represented for the purpose of knowledge transfer. This year, we place particular emphasis on niche tourism types that could be the main arteries of our region's tourism.
Given the importance and public interest of the topic, the event is once again intended for media coverage. The conference consists of the following panels:
- 10.00-11.15
Socioeconomic, communication science, and economic embedding
Monika Kozma (Pro Economica Foundation): Tourism as a breakout opportunity for the economy of Transylvania
Dr. Alpár Horváth (Babeș-Bolyai University): Counties in the market
Dr. András Vajda (SAPIENTIA, Hungarian University of Transylvania): The interaction of tourism and cultural heritage
Dr. Dalma Jánosi (Council of Mureș County): Grant opportunities for tourism SMEs
Dr. Emese Emőke Tóth-Batizán (Transylvania Bloom Initiative, SAPIENTIA, Hungarian University of Transylvania): A new professionalization model for tourism in Székely Land
Coffee break
11.15-11.45 - 11.45-13.00
Niche tourism types:
Dr. Benedek Nagy (SAPIENTIA, Hungarian University of Transylvania): To travel or not to travel? Participation of people with disabilities in (Romanian) tourism.
Adorján Trucza (Taste of Transylvania): Gastronomy or the soul of Székely Land
Zoltán Albert (Zabolai Mikes Estate): Noble heritage as an ecotourism substrate - Case study of Zabola Estate
Enikő Mátyus (Transylvania Balneotourism Cluster, University of Strasbourg): Opportunities for balneotourism in Székely Land
Szabolcs Szontágh (National Religious Tourism Council): The possibilities and responsibilities of religious tourism
Lunch break
13.00-14.30 - 14.30-15.45
Regional marketing, brand building, successful implementations:
Dr. Anett Tőzsér (National Strategy Research Institute): The role of hungaricums in shaping the country's image
Dr. Gábor Michalkó (University of Pannonia Veszprém, HUN-REN CSFK Institute of Geography): Place attachment in the service of tourism
Dr. Judit Sulyok (University of Pannonia Veszprém): "The Balaton is my Riviera" - Opportunities and challenges in branding the Balaton as a tourist destination
Dr. Kornélia Híres-László (II. Rákóczi Ferenc Hungarian College of Carpathia): Tourism in Carpathia through the lens of linguistic landscape
Dr. Eszter Madarász (University of Pannonia Veszprém): For everyone, everyone for one - Sustainable best practices in the Balaton region
Coffee break
15.45-16.00 - 16.00-16.45
Roundtable discussion: Challenges and opportunities in niche tourism types in Székely Land.
Moderator: Dr. Emese-Emőke Tóth-Batizán
Discussion participants: Szabolcs Szontágh (National Religious Tourism Council), Dr. Gábor Michalkó (University of Pannonia Veszprém, HUN-REN CSFK Institute of Geography), Károly Szabó (Visit Hargita Association), Zoltán Albert (Zabolai Mikes estate)
Venue: Mureș County Museum, Historical Department (Marosvásárhely Castle, 2 Avram Iancu Street)
For more information: Dr. Emőke Emese Tóth-Batizán, 0040759459793
Participation in the event is free of charge.
Organizers:
Transylvania Bloom Association (www.transylvaniabloom.ro), Visit Mureș Association (https://visitmures.com/hu), SAPIENTIA, Hungarian University of Transylvania, Faculty of Marosvásárhely
Supporters: Bethlen Gábor Fund, Hungarian Academy of Sciences, Cluj Academy Committee,
Featured media partner: Erdély TV, Erdély FM
